So here we are

So, seven days and seven restaurants. Three courses, a thousand rupees. It is a simple proposition for consumers, yet here we are, the night before this website goes live, testing it relentlessly and panicking over every small bug we can find. We’ve discussed this concept over a year ago and have been working hard at it since March. It will go live tomorrow; we will go to press tomorrow.

Some of you may be wondering why the secrecy, why absolutely no updates on Facebook, Twitter or any other social media thus far. The reason is simple - it is partly because of our many ‘core values’, one of them is that we ensure that all publications, whether they are online or in print, get a fair opportunity to write about Restaurant Week. It is a novel concept and it is being done for the first time in India - we think it is exciting enough to be written about. (There is also the tiny detail that this is a passion project for all four of us, and therefore we couldn’t allocate much for advertising this year)

However you heard about us - whether through old media, social media or good old word of mouth, we request that you give the concept a shot. Book a table, try a new place. And most importantly, tell us what you think. We will send out a feedback survey to each member a day after their reservation - this is essential in ensuring that YOUR Restaurant Week gets bigger and better next year.

Back to testing, for now.